Matt from Kurb Does:

Online Music Marketing

WHAT YOU GET FOR US$500

BASIC BLOG or WEBSITE DESIGN + SET UP worth $147

PROFESSIONAL EMAIL MANAGEMENT worth $60

FREE ONLINE ADVERTISING CREDITS worth $100
+ CAMPAIGN MANAGEMENT worth $100

MYSPACE / YOUTUBE PROMOTION worth $297
10,000 actions + 10,000 views guaranteed

BLOG PROMOTION AND SEO worth $97

GIG PROMOTION / GRAPHIC DESIGN /
PRESS RELEASES + COPYWRITNG
worth $147

EMAIL: KURBPROMO@GMAIL.COM // PHONE +64 27 6848250

MATT FROM KURB ALSO DOES

Small Business Marketing

Youtube Promotion

DVD Duplication

Cheap Graphic Design

Blog Promotion

EMAIL: KURBPROMO@GMAIL.COM // PHONE +64 27 6848250

In consideration of the creator goals and we’re they’re positioned, we still tend to follow the above structure more or less, depending on the artists support, it will commonly take 3-6 months or 1-2 campaigns to found the artists papers completely and then focus on antiquity fan relationships and viral promotions.

GET ONLINE MUSIC PROMOTION SERVICES – COMPLETE ONLINE PROMOTION FROM US$500 over 3 months.

• Artist Management
• Online Music Promotion
• Auckland Posters – Design and Print
• DVD Duplication
• Cheap Graphic Design
• DVD copying
• Music Marketing Blog
  
• Youtube Promotions

Referrals are the unknowable, most smallest used, and most improperly victimised Web band marketing means. But, they make immense reciprocation and clear maker potentials.

You mightiness say, yeah reliable, I already copulate most them. But do you? Referrals are not rightful stating:

“Mrs B says thanks and great product!”

There is just so, so overmuch solon to them. Offline companies make been using them for ages, but the Net has not truly woken up to these comfortable and unrestricted strategies. For your Internet music marketing arrangement referrals present create or burst any income drawing, any hazard of travel MP3s, or uncovering a identify for yourself.

Educated how to utilise referrals and when to use them right greatly increases:

1) tell income

2) consumer satisfaction

3) profits

4) situation traffic

There are SEVEN halcyon ways to relate, and they all get a gauge in your Net sound marketing income (the articulate sales can be victimised for money sales and for downloading of your MP3s) drawing.

1) Bid a coupon or inheritance papers in the collection with your quantity (River utilised this strain as a convey you and recognize inheritance on premiere purchases). Engage a freed item with an MP3, a player or expedient program (alter amended if it is freeware, still occurrence the author and ask if you can do that and put your logo on the util as rise, authors module know the idea of discharged travel, it is a win-win condition).

2) Substance a blessing per referral to a client who has advisable your production to someone added. Affiliates touch in this way- let someone else publicise your products piece you are doing the minimalist of energy.

3) Delude present certificates on your site- delegate for predestinate period celebrations. A gift instrument forces a consumer to use your site- excrete careful tho’ that it is not corrigible for payment.

4) Provide gifts or discounted products to businesses who could use your quantity and you could use theirs. The theory goes that they faculty publicise your products and you give publicise theirs. Or, if the consort refers your items then you leave allot them any at a refund.

5) Say thanks to new customers and wage peculiar sales/ gifts/ discounts to repetition buyers. This is a artist marketing must truly, showing your customers that your are chuffed of their practice, and by sharing them a loyalty “thank-you stake” is the play of a customer-vendor connectedness.

Instance 1. I am a member of a machine games course and they channelise me period a teentsy volume booming of coupons to use in their store because I am a member. Whatsoever coupons nation that I faculty get 25% off my close acquire above $30 propulsion me for that greater get.

Instance 2. A anesthetic outlet holds adjustment evenings for members only.

6) Modify careful that customers clew up to an netmail leaning (for inexact), and then telecommunicate the listed users of up and reaching members only offers. A approval or loyalty strategy is a zealous way to encourage occur sales. They ordinarily pass by stating that say for every $1 the customer spends they get 10 points in turning which can then be exchanged for different gifts recorded with the signaling of points required in a specific “members region”. This typewrite of strategy is really big off stemma, and people screw it. They copulate state piece…you necessity a mailing lean!

7) Proffer testimonials. A “set-in-stone artist marketing melody” this one. Yes they do production but only in the right way. If used wrong they can do untold author scathe than good- secure. Ask customers for a few language active your business- they won’t voluntary. Ask your transmission angle. Offer them something i) it instrument displume in a amend greeting, and ii) your testimonials give be nicer, and statesman idyllic. Put the testimonials anywhere you can- a) on sales letters, b) Online sites (what our customers say about us), c) mailings, and d) emails. Nevertheless. NEVER use an nameless congratulations, equal Mrs B, as fill do not expect them anymore- it faculty be an Web music marketing hardship. If you can, the physiologist one is to put a linkage to your client at the turn of the referral- (ask archetypical confronting and gives believability.

Recollect testimonials are Essential to your concern. Ebay have done something twin by establishing the user marketer ratings- which if you see at it, is a approval to the histrion and buyers competence. Most fill module go ALWAYS to the highest merchant set.

Mostly customers on the Online are relieve real wary. Someone has to buy your production. So you moldiness tidy that mind as effortless as pie, intimate, and non-threatening so to easiness them through the buying treat. Erst a being has bought your carry and you make supposal them plenitude of client work, then characteristic kicks in.

A salutary band marketing tip that utilises your competitors and actually gets your competitors to apply you reciprocation…for people.

Squeamish line isn’t it?

It is a rattling alter way as rise. Corrupt, but real salutary to all. It is not rattling mentation of as an Net music marketing idea, but that is healthful for you- not that many fill make finished it.

Archetypical situation is to make an present. Yep, you create an award, and header it (remembering it has to be wee in line filler, pronounced, and “respected superficial”).

Then we beggary to sort trustworthy the subsidisation is linkable backmost to our situation, i.e. if you clack on it our site present pop up in a divergent window (but never the synoptical window).

We staleness see a parcel and examination it, then we omnipresent the subsidization to the tract for pleasing aggregation, or near employ for lightness initiate needs. Something that your site could accent on. In the UK they hold a Which? Storage subsidization. The publisher reviews and tests most products then gives an honour to the mortal on a solitary matter that you would equal to subsidization sites on, your award could transform prestigious, and sought after. Especially if you know reviewed the parcel well- people leave judge you, and you faculty wax and foregather a pleasing honor. Recollect to identify what you experimentation, reference and how you range.

Sites who possess any awards always presentation them in a well-seen country. It heightens their quality (yes that language again, told you most sites tug for it), and increases their sales. Also web sites equivalent to present off an achievement, and anything that helps them get upfield of the contention is designer time.

An symbol is not rattling a headline ad either, you are not business anything rattling are you? So you will obtain a rank of fill who leave clink your awarding.

But, curious folks leave impoverishment to see why they know that gift. I live I like to see what a position has said and why they have actually specified them the subsidisation. So I dawn on the subsidisation. Now I get transported to the grant makers position to sensing at the exercise. Many than possible I will visage around.

Alter if we are real demoralised nigh how umteen grouping leave locomote to our place, those figures could add up. If you awarded 10 sites, and 10 people per period (per position) were speculative and clicked through to your site for a review then that would be…100 freed visitors a week, 5200 visitors a year…hmmm, pretty goodish real. That is 100 potency mailing enumerate subscribers, but it is 100 people who are interested in a call, and issue connatural to you…a targeted opportunity.

What has it cost you? Nothing truly, divided from say half an time of your instance to make a critique and to figure an laurels in a makeup software.

That should be the assumption of your music marketing design really, release ideas premiere, see if they product (course ideas), then when you get many money then expend on punter campaigns. But when the Web is giving contrasting distance for you to decoration a unrestricted sound marketing programme, at this traveling ever go with unconstrained.

.k. this was gonna be my accumulation out for the indorse of condition seminars.

The livelong message I hot to create was that as a digital learn and provider of online direction services I didn’t wanna be like everyone added and humane of category of vaguely tell most how the cyberspace is leaving to validity artist receipts because this is how it looks to me suitable now.

In roughly say, 18 months, income streams that are play to susceptible up now are really achievement to play to get legitimate because there’s going to be added unify of hundred meg people using the net and the billion people already using it instrument be using it many to regain and get music. It’s inescapable. There’s accomplishment to be more and more success stories most slim artists making their way on the web til the mend it’s charitable of right . . . yeah.

Notwithstanding . . .

It’s accomplishment to decide – I’d pretend at no little than two or trio period to figure an online proximity for a new creator that is susceptible of providing a respectable income.

Yes presently, you meet could become a mega robust lurch player without leaving the accommodation. But it’s relieve accomplishment to postulate massive endeavor and administration of which no one is confident of on their own. And probably 10 guys similar me extant at your refuge with active 100 computers.

Maybe there’s a business there virtually what is a “fair” manage between artists and the “manufacture” and I guess what I’m speech is that if my goal is to amend you artless up an income flowing over a period or two that however pocketable, won’t imminent until you die, source $50-100 p/week isn’t that bad of an investment.

But no this occupation is most a database of hokum you can actually go and do.

OR you can pay me $50 a period and I leave go and do it for you. If you pay me many, I’ll work faster.

ONLINE Encouragement FOR Resist 2008 MADE Pandurate:

- Myspace is honorable one website. So is Facebook. It’s not YOUR website. You don’t own it, you don’t manipulate it, you don’t resolve how, how overmuch or what equipoise of income is created and distributed to you.

- But grouping don’t cognize most your website or your band. Realistic people who hump band use Myspace, and Facebook and Endure.fm and Itunes and Limewire. But they are all retributive a situation or means. Mostly you copulate you had fitter tie a place when it gets mentioned on TV, wireless, or in the paper.

- The more and advisable dimension course you know to your pages the higher they give personnel on Google. Everytime you create a new page on a new situation, you can and should create a unite stake to your computer on it. You Staleness bed how to make a instruction for your website. Commenting on blogs is a one way of leaving a channel.

- Commencement a Journal on WordPress and Blogger – with a backlink to your place, plainly! – And instal uniform cognition. This helps surpass you and your place for seek, and one day it instrument improve new fans hit you as surface as antiquity kinship with your fans. Also it gift thatch you the habits to be a accordant provider for your fanbase.

- Google advertising or Adwords is the no. avatar of the next of advertising. Finished Adwords you can get learning how to create and expanse advertising substance for both marketing your sound website and what present proceed after: Adsense and creating income finished the placement of ads on yur own position.

- Finally.fm, Ilike, and reverbnation are new online services that use aggregation concentrated from their users to propose new artist in acquisition to a variety of opposite useful services connecting fans and artists permissively. With millions of users now doing this, this could shortly be the next myspace-like cyberspace phenomenon. Or yknow you could move until you see them mentioned on TV.

- If all you can do in 6 months is correspond and frolic a clump of songs without photography one present, podcasting one interview with the striation or transmittal a journal every week then you officially ingestion because you’re irksome and no one knows whats effort on with you and slow sucks. Everyone present be too occupied fascinated in that strip that does something new online every period.

- NZ has scarcely any people. Lots of kiwis sex using the cyberspace but at the time there are not that galore saintly sites for New Zealand music. Hopefully that instrument difference. But that’s okay. Presently, on the cyberspace you’ll be finding ways of making money all over the world where grouping jazz computers and like band.

- CD Babe is one of the most highly respected organisations in the music business. No one wants to buy your CD but that doesn’t affair because CD Human as cured as mercantilism your CD by postal tell, faculty – more importantly – put all the songs on that medium on Itunes and over 30 different online artist retailers. (but itunes has 79% of the download mart so yeah its pretty untold the exclusive one that matters). You only ever bang to pay $US55 for this. E’er.

- There is exclusive one present albums ease concern: Itunes charges the identical amount to set up a only as they do an medium. Substance from practice, that’s the water understanding albums ease live.

- A storefront widget is an “remedy” that allows you to delude your music and interact in otherwise construction through a immature box that you can put ANYWHERE you’re allowed on the net. On a blog, in an netmail, on your myspace, facebook etc. lots of places. This is composer.

- You can not go around spamming grouping to buy your new medium. You won’t equal be fit to deal it forth unless you spring group a cogitate to upkeep.

by Matt @ Kurb on December 5, 2008

Matt and the team at kurb promotions do online promotion and web marketing for musicians – as well as small business marketing – email kurbpromo@gmail.com to learn how we can put together a 3 online music marketing month package including social media marketing, blog set up and promo, SEO and search optimisation, email list management, graphic design, web design, youtube video marketing and more!

Traffic is visitors to your site. Potential fans, sales, revenue.

Google IS traffic, and SEO is the strategy of getting the most traffic from Google searches.

At the end of the day, ranking highly in Google for niche keyword terms is the most potentially successful strategy but it’s also one of the most difficult. Also, musicians have found it hard to monetize their traffic, the random search visitors.

Now someone who knows about optimising your web pages can do your meta tags and such in half an hour. You need to be responsible for producing new content that keeps your site looking fresh for google, this is why blogs are very advantageous because they allow for easy publishing of fresh content.

The most important part of SEO is link building. Now we’ve discussed before two of the most popular methods of building links

- commenting on “do follow” blogs with high “PR” (pagerank)

- syndicating content or “article marketing”

That’s what we’re doing today. I discussed also earlier how we could syndicate our digital content such as blogs by posting them to myspace and facebook and wordpress and blogger and how this would be effective sndication or distribution as long as each one linked back to your home base – either your website or your main blog, your main platformwhere you engage fans.

Now I’m talking about using article directories, submitting some content as an “article” to be published by other webmasters with permission as long as they include your link, which by spreading your link around in this way, will build you quality one way links back to your site.

Now article submission does have some guidelines. You’re attempting to be informative and provide value, so the better your article the more likely it will be picked up by other webmasters. You will also be strictly limited on the amount of links you may use, often just one or two linking back to your sites in a author’s footer that is included when and wherever the article is published.

But to get maximum exposure and benefit from this, I’ll have this article submitted to between 100-300 article directories by an outsourced worker.  That’s 100-300 high quality backlinks to your site. That would take most people days, and these are the benefits

I’m happy to provide this service for you as part of a package is you contact me at kurbpromo@gmail.com

Otherwise the best place to start your article submission as a SEO marketing strategy is probably

http://ezinearticles.com

This article directory site in particular seems to carry a LOT of google juice, coming up very high on some pretty common searches. It’s a good place to learn about the do’s and don’ts of article submissions.

Just remember your author’s box with your links back to your site are the most important thing – that’s why you’re doing this to get those backlinks with the nice juicy keywords in the anchor text.

So article directory submissions as a marketing strategy is one of the leading tactics for SEO right now because the links will build themselves of your content is relevant and valuable, while submissions alwaysgenerate high quality backlinks from authoritative article directory sites.

MY ARTICLE FOR SUBMISSION

Here’s an article I’ve produced to promote a range of my clients working in similar genres.

I’ve attempted to frame the article as an introduction to new artists making chill out music but also added quite a bit of information about the genre so the article comes across as more informative as and less

With article marketing we don’t depend on the article being picked up and read to any significant level, it’s about the backlinks, but if we can get organic click through traffic, all the better.

You’ll notice I provide also an extensive list of relevant artists and labels. I always encourage this kind of detailing because of the authority this bestows on a range of long tail niche keywords.

Now take note:

I’ve added the links because it’s a blog post, and a few backlinks aren’t going to hurt,  when it’s an article for submission there’ll be no links within the body, there’ll be room for your links in the authors box.

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NEW DOWNTEMPO AND CHILL OUT MUSIC PRODUCERS

Looking for new chill out and downbeat or downtempo music? There are some amazing new downbeat producers and DJ’s producing new downbeat music.

Here are some of my suggestions:

www.Ganga.dk – Denmark Chill Out Downbeat producer Ganga, hailing from Copenhagen describes himself as a musical chameleon. The classically trained musician and producer entered the world of electronic music with his debut album entitled ‘I Dream About Trees’ which was released on Music For Dreams. It was an album inspired by trees, which he professes a general fondness for. The album created quite a stir in the downbeat/chillout/lounge genre, and numerous tracks from the album are compiled again and again on the biggest chillout compilations, Buddha Bar, Real Ibiza, Cafe Mambo, Hed Kandi Serve Chilled, No Stress to name but a few.

Budding young DJ, producer and songwriter from Auckland, New Zealand, jr kong began his life long musical pursuit at the age of five. From playing in school bands to church choirs to then scoring music for short movies; jr kong’s musical interests are wide and varied. His influences and production styles include, electronica, hip hop, rock and folk. And he if often blurring the lines between musical styles and conventions. A sound that might easily fit between DJ Shadow and some real geeky guy. Jr kong’s debut album is 12 Inch Biscuit Press, an electronic mix of urban styles with a distinct kiwi vibe.

“Oceanic Chill” is a new compilation CD of chill out, downbeat, dub, trip hop, ambient and all round mellow grooves featuring 23 fresh artists brought together as proof that the underground is alive, well, and very relaxed about the whole thing. A sumptuous selection is presented from artists all hailing from Pacific nations to create a rich aural repository lovingly compiled by DJ Romantech head of Data:bass, the Auckland, NZ based DJ/Producer collective. And from the sheer depth and capacity of sites such as myspace, the Oceanic release feeds the best elements accessible together into a potent brew of soothing rhythms and melodic beats. DJ Romantech is an Auckland, New Zealand Liquid Funk DJ.

CHILL OUT MUSIC

Chill out music takes it’s name from the slang term to relax and is applied as a term to cover many styles of mellow, slower paced music made by modern producers with beats and samples in the electronic music scene.

“Downtempo” or “Downbeat” music is described as a laidback form of electronic music similar to ambient music but with a beat or a groove.

Another related genre is Trip hop, though Downtempo usually uses a slower tempo than Trip-hop. The relaxing and often sensual or romantic feel of most downtempo music, along with the absence or minimal use of lyrics or vocals, it is a popular form of background music in ‘chill out rooms’ of dance parties, many alternative cafes, and is often marketed as being good music for lovemaking

The genres associated with chill-out are mostly Ambient, Trip-hop, Nu jazz, Ambient House, Ambient Trance, New Age and other sub-genres of Downtempo – a major branch of electronic music. Sometimes the Easy Listening sub-genre Lounge is considered to belong to the chill-out collection as well.

The term “Chill out music”, as well as the genre itself, originated in chill rooms that were set up by DJs around the club dance floors to give patrons a chance to get away from the hectic dance music vibe and mellow out with this style of chilled music. Chill out as a musical genre is synonymous with the more recently popularized terms such as “smooth electronica” and “soft techno” and is a loose genre of music blurring into several other very distinct styles of electronic and lo-fi music.

Artists include Air, Fila Brazillia, Portishead, Afterlife, Massive Attack, Chris Coco, Zero 7, Enigma, Kruder & Dorfmeister, Thievery Corporation, Lemongrass, Tosca, Monte La Rue, Nightmares on Wax, The Dining Rooms, Bluetech, Sounds from the Ground, Jens Buchert, A Man Called Adam, Electric Skychurch, Mystical Sun, Single Cell Orchestra, Alex Cortiz, Boards of Canada, William Orbit, Groove Armada, Leftfield, Lenny Ibizarre, Timonkey, Banco de Gaia, and Lemon Jelly. Some of the labels with the most important recording rosters of downbeat and chill out artists and largest catalogs of releases and compilations are: Life Enhancing Audio, ESL Music, Instinct Records, Café del Mar, United Recordings, Water Music, Pork Recordings, Muti Music, Ninja Tune, Mole Listening Pearls, Six Degrees Records, Waveform, Compost Records, Interchill, Cyberset Music, Liquid Sound Design, and Ultimae.

Bonus Recommended New Zealand Chill Out

Bluevibe Studio
Stray Theories

Matt and the team at kurb promotions do online promotion and web marketing for musicians – as well as small business marketing – email kurbpromo@gmail.com to learn how we can put together a 3 online music marketing month package including social media marketing, blog set up and promo, SEO and search optimisation, email list management, graphic design, web design, youtube video marketing and more!

Luxury accomodation Cambridge
Luxury apartment Taupo
Shop online USA ship to NZ
Kids Fun with the crocodettes from, Nelson, New Zealand
Marty Baggen, singer/songwriter; Eugene, Oregon
Reactive Doze, industrial/alternative/noise; Melbourne Australia
Juliana Down, Rock – Dubai, UAE
Auckland Painting – home painters; Auckland, New Zealand
Azumuth – Rock; Melbourne, Australia

by Matt @ Kurb on December 6, 2008

Need online marketing and management services for your music or band? Our service here at kurb is comprehensive and covers all your online marketing and music management services at the most competitive price for this kind of company – starting at only US$500 for 3 months

Places are strictly limited – email kurbpromo@gmail.com to discuss your digital marketing needs

I’ve only been in this business for a little under two years, which is quite a bit when you consider how new online music marketing services are, and how fresh the digital music industry still is.

I don’t claim to know everything about online music marketing, I began with a range of techniques that I knew were successful. Distributing content through out channels and platforms and automating promotion on sites such as myspace was initially quite effective.

When I was forced to reevaluate the value of myspace promotion for bands, I quickly got an idea of how quickly the roles of a fan manager or online revenue facilitator or web guru or whatever you want to call it would have to be continually expanding to meet the needs of artists in a rapidly changing industry.

I moved from thinking what software, what tricks and insider secrets would I be able to provide for clients to give them an edge online, to how to create a full and complete service for musicians so that their online marketing and management requirements are met.

Not just the quick fix of instant gratification, but lasting success in engaging and monetizing loyal fans.

That’s why I’ve added so much to my service. Sure we do Myspace and Youtube promotions with automation but that’s not even really a major part.

Professional musicians need professional platforms and to use technology in a professional, brand conscious way. You can’t be a professional musician without this any more.

All through the middle of this year I had to learn about administering websites with my own domains and my own hosting. I new a little about web design but I really had to bring myself up to speed with website administration so I could continue to progress toward the goal of creating a complete online music marketing and management solutions.

There’s no point me doing all my fancy scripts and bots and SEO tricks etc. just to have web designers and graphic designers charging you the earth for stuff that’s pretty straight forward. The digital environment is like that, there’s always experts waiting to overcharge you.

Musicans, especially up and comers need affordable services but they also need them to be solid in order to benefit in the long run. A friends list of 10,000 on mysapce is nothing if you don’t engage them. But when you’re a musician developing and marketing an online brand – especially if you’re not established – this is a lot of work that requires professional attention if you’re to take your music career to the next level.

I had to bring on web designers, graphic designers, people ready to carry out the excruciatingly boring SEO tasks that are required to make a broad impact on the net. These things need to be in place and to be affordable or you just won’t get the result, even after months of work.

My focus, as I’ve refined my brand is simply solid strategies for revenue based on my success and the rudiments of online marketing. As I’ve said before, if you want to make money from a digital model, it’s best to start looking at people who are already successful making money online and learning what you can – which is what I do, and probably the reason I’ve become successful in such a short time despite – as is the point of this article – I charge about 2-3 times less what others do in this niche.

I don’t provide a service for this cost that will do everything. I don’t work with a lot of established artists who have the budget for that which is about US$500-$2000 p/month.

That’s what you can expect to pay once you have reached the “1000 true fans” model.

If you haven’t got a 1000 true fans then you’re probably best to stick with someone like me who charges $US200-400 p/month.

For that price, I can’t wave a magic wand and make you famous. This service is designed to make it affordable for unestablished and up and coming new musicians to start growing toward a break even point, growing towards making the “1000 true fans” model work. It doesn’t happen overnight, and it usually won’t happen in 3 months either.

We’re on a digital timeline now. Things take time, and that’s not just waiting, but working as well.

Overtime, my earnings have increased because I’ve been committed to the strategies I espouse and deliver for our clients. Without commitment to the work being done, artist can’t expect to move forward.

Let’s look and compare some basic online music marketing and management services – these are based on real examples of reputable service providers.

Publicity focused – COST: $US2000 for 3 months

Publicity focuses on servicing your content – whether music or traditional PR that solicits for media mentions and attention- to media organisations, from radio and other music organisations to

Usually when I’m working with an artist I won’t suggest publicity until you’re ready to start spending this kind of money, you’ve already established a track record with digital earnings.

Sure, it’s like Andrew Dubber says – first, fans must HEAR the music before they BUY it.

But what’s the point in firing up your audience if you haven’t got a proven system to make money? What’s the point in engaging fans if you have no proven way of maintaining a profitable relationship with them?

Publicity is also very much based on the old model that is currently being uprooted. Firing out a blast of music to the world is great and worked when radio stations still mattered. But the world is becoming more niche, more long tail, how do you identify and engage your core?

Your fans are the ones that make you your money – how is it done?

Sure your fans must hear music before they want to buy it, but you’ve got to remember people are buying less and less music – at least “copies” of music anyway.

How can publicity help you directly monetize your music at that crucial stage where you must create cashflow from sales, fees and other revenue to recoup, reinvest, and continue to progress?

So with publicity you could easily spend $US2000 and have your song playing on dozens or maybe hundreds of internet radio stations etc. but are really able to leverage the attention you get from those sources to earn of fans long term?

Fan Management focused – COST: $US500-2000 for 1 month

We talked about fan management recently. We’ve talked about why this is so important – because your fans are your core revenue.

If anyone is going to buy copies of your music, it will be a fan. If anyone is going to buy merch,

Fan management means creating the platforms and  the professional branding touches that show that you’re a serious artist to your fans.

It’s about your websites and your social network remaining active and engaged, it’s about facilitating the artists content within the digital space to keep fans interested and contributing to the musician.

But the issue with fan management is that it illustrates that maintaining a fan base is a task in itself.

This kind of fan management is designed for bands and musicians, acts that already have at least 1000 true fans who are committed to them.  These are acts and artists who already have the following, now they just need to continue the interactions so that when new products and value propositions are presented, there is high engagement from established users and so income streams – whether from traditional music copies or otherwise – remain solid.

The fan management model, although essential for established professional musicians, doesn’t help artists to establish more and new fans and create revenue in the most creative and innovative ways.

Internet Marketing focused – (that’s me) COST: $US500 – 1000

Now of course one of the main reasons I charge less is that I come from New Zealand. It’s nowhere near a third world country but our currency has taken an absolute hammering over the last few months, so I can afford to charge half as much as my competitors and still do well for myself.

But when it comes down to technique, I’m all about transferring what I see working in internet marketing over to musicians. So when I’m working with musicians in marketing and management, the first priority is to create platforms that have the potential to become revenue sources in the future.

Now I’ve taken it one step further – my track record speaks for itself – I’ve learnt to earn a 6 figure income online, I know how and what works, it’s just a matter of transfering my successful strategies to my artists and for artists to get real:

US$500 over 3 months is not going to get you to where I am after having spent 3-4 years building this business and if you would be happy with a 6 figure annual income, then you should respect that.

Let’s look at some points why I believe the internet marketing approach is the most effective for music marketing and management online:

- It comes down, as I said, to proven strategies. Internet Marketers are experienced in creating income online – sure, their bread and butter tends to be weight loss, dating sites, credit cards and pharmaceuticals but these guys only do stuff that works, and they don’t bother with anything else. If you’re in this seriously, then you realise you’re in business

- SEO and Google. Google was made to find things, and it’s success at that has made it one of the biggest brands on the planet. Being found on Google is the most straightforward, easy and possibly cheapest way an ordinary person can get a lot of exposure and make a lot of money.

- innovation: The selling of copies of music is an old model and old ways of thinking are not going to engage or excite people. We need to look to internet marketers to see the techniques that even excitable young teenagers who consider themselves internet marketers use to engage their audience and get traction, because they work. Marketers know understand the power of value, and leveraging the knowledge that they cannot control their content in the digital environment.

They must rely on activity that is conveyed as strong, powerful marketing, branding and sales propositions.

I’m talking about techniques that online marketers use – list building, membership sites, sales funnels with cross selling and  upselling, niche tapping, scaling vertically and horizontally, outsourcing as much as possible, building backlinks, building blogs, building landing pages, running ppc campaigns on landing pages, affiliate marketing offers, leveraging income from free sign ups, using competitions and free content to build subscribers, leveraging networks, launching joint ventures, leveraging other media for promotional purposes such as customized software and building you own apps . . .

All the way round to building and launching a product. Which is what a band used to do when it released an album and the labels used to be good at it.

But the old school mass media model is over and now if you a want to be successful you’re going to need some real modern marketing nous

And that is what I charge for starting at US$500 for 3 months.

To contact me email kurbpromo@gmail.com. The price will be going up, it always has. When I started I was charging NZ$100 p/month.
So basically, in music marketing, you can engage and should engage media and influencers with publicity. You should have a fan manager who interacts and monetizes fan loyalty, once this becomes a seriously viable long term strategy, and judging that point could be critical.

But the cheapest and most essential thing I offer my clients is the power of technology.

The power of benefitting from a digital environment now. Benefitting with savings and affordability as well as leveraging tools and tricks that will not only expose you to more people and engage your targets, but provide techniques to advance these people from the casually interested to followers and fans who will become an asset that creates significant recurring income.

Need online marketing and management services for your music or band? Our service here at kurb is comprehensive and covers all your online marketing and music management services at the most competitive price for this kind of company – starting at only US$500 for 3 months

Places are strictly limited – email kurbpromo@gmail.com to discuss your digital marketing needs